THE PASS PROJECT

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The Pass Project is a boutique food and beverage consultancy founded in 2025 by internationally trained chef and culinary strategist  .built on the belief that great food concepts begin at the pass—where the dish meets its final moment before service—the firm blends sharp culinary innovation with operational precision to bring ideas to life.

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From quirky quick-service formats to elevated dining rooms and boutique hospitality projects, The Pass Project specializes in end-to-end restaurant and food brand development. Whether you’re launching a new QSR, reimagining an existing café, building a multi-format food court, or creating a regional Indian menu with a global twist, we partner with you from ideation to execution.

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Our services include:

• Concept Creation & Positioning

• Menu Design & Recipe Development

• Kitchen Planning & Equipment Advisory

• Operational SOPs & Team Training

• Brand Strategy & Pre-opening Support

 

What sets us apart is our chef-led approach. Every project is infused with real kitchen experience and a deep understanding of guest psychology, food trends, and business viability. With a growing portfolio across India’s tier-1 and tier-2 cities, The Pass Project aims to empower new-age entrepreneurs, hospitality groups, and chefs to build brands that are not just delicious—but also sustainable, scalable, and story-driven.